What is ChurnKit?
ChurnKit is a behavioral churn prediction engine. It ingests events from your product, scores each user’s churn risk in real time, and fires webhook alerts when users cross configurable risk thresholds — so your team can act before they cancel.Core capabilities
Event Tracking
Track any product event — logins, feature usage, support tickets, plan changes.
Risk Scoring
Get a 0–1 churn risk score with tier classification and actionable recommendations.
At-Risk Users
Paginate or stream all at-risk users above a threshold for bulk intervention.
Webhook Watches
Set per-user webhooks that fire when risk exceeds a threshold, with cooldowns.
How risk scoring works
ChurnKit’s scoring model considers:- Recency — how recently the user was active
- Frequency — how often they use core features
- Depth — breadth of feature adoption
- Trajectory — whether engagement is trending up or down
- Plan signals — trial expiry, downgrade history, support volume